Tasmanian timber in the spotlight

In Issue18 by FIEALeave a Comment

Tasmanian timber is featuring heavily across national media this week. The national Tasmanian Timber campaign is seeing increased awareness of Tasmanian timber across Australia as the locally produced species are featuring increasingly in high-end design.

On Wednesday, Tasmanian timber, including Tasmanian Oak, Tasmanian Blackwood and Hydrowood, is the centrepiece of a stunning Tasmanian house that featured on Grand Designs Australia. The program streamed on Foxtel at 8.30pm.

The Seed House by Fitzpatrick + Partners, one of Australia’s leading architectural design studios, is also featuring on Better Homes and Gardens on Channel 7 this evening, Friday 16th at 7pm. The Seed House is a monument to Tasmanian Timber – and it’s staggeringly impressive. The Seed House features Tasmanian Blackwood, Celery Top Pine and Huon Pine.

The Tasmanian timber campaign was designed to increase demand for Tasmanian timber by repositioning the locally produced species as high-end. It’s working. Campaign metrics are following a positive trajectory with increasing traffic to the campaign website, increasing engagement through social media, and most importantly increasing enquiries.

It’s rewarding to see Tasmanian timber finally claiming its place at the top-end of Australian design.

Source: Tasmanian Timber, Photo: fitzpatrickpartners

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